Robert Prentice is the Ed & Molly Smith Professor of Business Law at the McCombs School of Business, UT-Austin. In his 45 years at UT, he has received more than 60 teaching awards, including being chosen as an inaugural member of UT-Austin’s Academy of Distinguished Teachers. He has published more than 70 articles, and in 2015 was presented with the Academy of Legal Studies in Business’s “Distinguished Senior Faculty” award, the business law discipline’s highest professional honor. His current research interest is behavioral ethics and he is involved with Ethics Unwrapped--UT’s free ethics video series and educational program (at Ethicsunwrapped.utexas.edu).